At a show a while back a chiropractor grabbed my business card on her way quickly past my booth. She mentioned who she was but never broke stride to even pretend she was interested in pottery. Then the emails started. To my way of thinking I had paid for her to spam me because I had paid for the business card. I was not happy and will never use her services.
A friend of a friend wanted a web site built and came to me because I was referred by our mutual friend. We chatted for over an hour with a promise of the job. Then nothing. When we met again just recently she said she was having trouble with her email and couldn't contact me anymore (she had before our meeting and she did have my phone number) but another friend is getting into the business of building website and was going to do it for free. Now I'm getting spam from her, she fixed the problem in order to get spam to me about an event she is having and wants me to attend for a fee. Again, no unsubscribe button.
I met a woman at a show I was doing, she was very interested in my work and we started talking. She owns a chocolate shop, I love chocolate so we exchanged email addresses. I got an email from her the other day, she's opening a new shop and wanted to share the news with her network. She did not have an unsubscribe button but told her readers how they could unsubscribe if they no longer wanted to receive email from her. I'll be visiting her shop.
Use Mail Chimp or Constant Contact or some service like that, use a subscribe button and/or a guest book. Let people ask for email from you, they will be your customers.
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