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The adventures of Lori Buff, a studio potter and teacher, as she makes ceramic art and enjoys life with friends, family and some dogs. Travel and other interesting stuff is also discussed.
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Got Testimonials?
By Martha Carnahan, Business
& Life Coach
So
many entrepreneurs tell me they want to get some great testimonials… but they
put this task on the back burner. They also claim it’s a pretty easy thing to
do… and yet, they have few or none to include in their marketing. If it’s so
easy, why haven’t they done it?
Because,
like many things, collecting testimonials is “easy,” but complex at the same
time. For most of us, it feels a little weird to ask people to say nice things
about you. What if you come off as a pest? What if the customer says “yes” and
then writes up a quote that doesn’t sound very good? What if the customer never
gets around to it, and now you have to nag them? Yikes!
And if you are selling anything online, testimonials – good ones – can make
or break a sale.
This
is precisely why Lori asked me to share with you a new e-book I’ve written, Brilliant
Testimonials Toolkit. I wanted
to share a very graceful process with you, that not only results in great,
authentic, non-hypey testimonials, but, done well, the process actually
enhances your relationship with your customers.
Some
of the benefits of testimonials may be obvious – building trust and
credibility, for example. But here’s one you may not have thought about:
Testimonials harness the power of story. Here’s an excerpt right from the book:
“Stories evoke an emotion. They engage your listeners’ hearts as
well as their minds, bringing information to life. Facts and statistics are the
commodities of our info-centric world. Telling great stories adds a fresh voice
to the party. People tend to remember stories more readily than they remember
facts (or those marketing bullets on your website.)” ~From Brilliant
Testimonials Toolkit
I
hope I’ve given you a few nuggets of encouragement to get going on your
testimonials project (I know it’s right there on your giant to-do list – if not,
it should be!). If you buy this $11 e-book too, that’s just an added bonus
because it was fun to write and I love sharing it with others.
And,
actually, you can also show your love for Lori, our favorite potter, by using
the links here in this blog post because she’ll get a commission for each one
sold. Kind of like putting a tip in the blogger’s tip jar, but better!
Here’s
the link: http://www.brilliantvisions.net/brillianttestimonialstoolkit
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